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Collaborations on Marketing & Community
Education

It’s Complicated (Therapy Platform)
March 2023 - Present
As an early collaborator, I partnered with the founding team to bridge clinical practice and digital growth. By leveraging my clinical experience, I provided actionable product feedback and community education that directly supported the platform's scaling phase.
  • Product Development & B2B Strategy: Consulted directly with founders to shape therapist engagement features and structure the framework for their B2B employer wellbeing programs.

  • Algorithm Beta Testing & UX: Acted as an inaugural beta tester for the proprietary client-matching algorithm. Provided qualitative user feedback that successfully refined the onboarding funnel.

  • Community Marketing Education: Designed and delivered internal workshops on SEO and digital growth, translating complex marketing strategies into ethical, accessible practices for the provider network.

  • Client Retention & Lifecycle: Maintained top-tier provider status for 24 consecutive months. Consistently recognized for high performance in client turnout, long-term retention, and successful cycle terminations.
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